Ruca Impacto Positivo promotes responsible consumption and creates opportunities for women and vulnerable groups in Argentina through socioeconomic inclusion and cooperativism. They offer workshops, mentoring, and market access for entrepreneurs with environmentally responsible artisanal products including upcycled bags, accessories, and housewares, natural skincare, soy wax candles, recycled stationery, and wooden toys. Ruca Impacto Positivo also works with companies and other institutional buyers to develop positive impact events and transition to sustainably sourced corporate gifts. They are a not-for-profit initiative and reinvest all surplus towards their purpose.