Proudtobeme empowers young people from less privileged backgrounds to reach their full potential by providing tailored support, fostering equality, and nurturing essential skills for a thriving future. They provide mentoring, coaching, and skills development workshops for people between the ages of 13 and 25 with a focus on creativity, employability, entrepreneurship, and leadership. Proudtobeme uses their surplus to invest in financial literacy programs for students, digital and business skills training, holistic support for young offenders, and other community projects.