Plodovi.hr empowers small local producers and strengthens urban communities in Croatia by providing a direct and transparent link between local farmers and consumers. They combine online sales with reliable delivery services and offer a wide range of fresh, seasonal, and locally sourced products, including vegetables, fruit, dairy, eggs, seeds, nuts, oils, spices, honey, jams, vinegar, wine, spirits, beer, and more. Family farms and other small producers are able to maintain their brand identity, access new sales channels, set their own prices, and sell directly to consumers while Plodovi.hr handles marketing, logistics, and distribution. Plodovi.hr actively engages with policymakers, local authorities, and European Union institutions to advocate for changes that support small producers and short food supply chains (SFSC), reduce administrative burdens, and prioritize locally produced food in public procurement.