NewGround is a specialty coffee company that focuses on second chances and new beginnings. They help ex-offenders overcome barriers to work by training and supporting them into lasting living wage employment. Prisoners that are able to access jobs after release have lower recidivism rates, which means they are far less likely to re-offend. NewGround maintains direct trade relationships with small-scale farms around the world. They source high grade coffee at fair trade prices and roast at their state-of-the-art facility in Oxford. Seasonal roasts are available wholesale, retail, at their roastery cafe, and through an online subscription service. NewGround uses recyclable packaging, renewable energy, and carbon neutral logistics. Their coffee grounds and chaff are provided free for collection by local gardeners. NewGround is part of the Impact Central community.