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Lafaani creates men's and women's apparel that celebrates India's craft heritage and incorporates sustainability, slow fashion, and circular design principles. They use handspun and handwoven textiles that are made from indigenous rainfed cotton, dyed with indigo, turmeric, myrobalan, catechu, madder, and other natural materials, and finished with locally sourced coconut shell, wood, and mother-of-pearl buttons. Fabric scraps are upcycled into unique garments, bags, and accessories. Lafaani collaborates with artisan communities to preserve traditional skills and support socio-economic development. They partner with Sustie to track environmental impact and with Remake to advocate for fair pay and climate justice in the fashion industry. Lafaani allocates a percentage of profits to climate action initiatives.
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