Juice N Co offers fresh, nutrient-dense food and drinks to promote health and wellbeing, reduce waste, and support local farmers and rural communities in Sri Lanka. They source fruits and vegetables directly from small-scale local farms that practice composting, crop rotation, and natural pest control to improve soil health, and protect biodiversity. Juice N Co pays fair prices and provides consistent demand. They reduce food waste by donating unsold edible products, composting food scraps, and adding value to potential waste materials. They reduce packaging waste by providing reusable and compostable options and offering discounts to customers who return or refill their containers. Juice N Co aims to raise awareness about healthy living through social media campaigns and educational resources. They use a percentage of their profits to donate books and school supplies to rural children in Ranamure and Pinnawala.