Jenerous aims to make a positive difference through ethical fashion. They partner with certified Fairtrade suppliers in India that ensure people are paid fairly, have safe working conditions, and are treated with respect. Their partner factory in southern India trains and employs vulnerable young people from low socio-economic backgrounds and provides a sustainable income that is above the minimum wage, family medical insurance, a pension equivalent, paid holiday leave, sick leave, and optional overtime. Jenerous is committed to sustainable fabric choices and production processes. The majority of their collection is made from organic cotton and dyed or printed with environmentally responsible dyes by block printing artisans. They also source deadstock fabrics from local Indian businesses. Jenerous reduces waste by using off-cuts to make matching accessories and mini-me dresses for girls. Products are shipped in biodegradable mailers and international travel is minimized. Jenerous is registered as a not-for-profit Community Interest Company and donates profits to benefit suppliers and support charity projects in India.