IKIRU specializes in home decor that preserves traditional craftsmanship, and uplifts communities in India. They provide personalized design support and offer a carefully curated collection of furniture, lighting, tableware, kitchenware, and more through their online store. IKIRU sources from artisans and manufacturers committed to ethical labor practices. They prioritize non-toxic finishes, sustainably sourced wood, bamboo, cane, terracotta, ceramic, organic cotton and jute, recycled metal and glass, and repurposed materials. IKIRU supports schools for the blind and partners with local communities and environmental organizations to organize tree-planting initiatives in urban and rural spaces.