Gitzell FairTrade supplies fair trade baskets and housewares to improve the livelihoods of families in Africa. They focus on wholesale distribution of handwoven sisal bags, shopping totes, bowls, storage containers, mats, wall hangings, and other home decor to retailers in the United States and Canada. Products are made from sustainably sourced natural fibers and priced to fit all income levels. Gitzell FairTrade launched Project Goldfinger to support rural women in the founders' hometown of Ngorano, Kenya. They assist with community projects and provide seeds and training to improve crop production. Gitzell FairTrade is a Fair Trade Federation Verified member and a member of the United Nations Association of the United States of America (UNA-USA).