Ethiqana offers a curated range of ethical, sustainable products from small-scale artisans that use environmentally responsible materials. They aim to empower artisans through fair and ethical sourcing and make sustainable products more affordable and accessible to consumers. Ethiqana wooden toys are handcrafted by Channapatna artisans from sustainably grown wood, colored with nontoxic plant-based dyes like turmeric, indigo, and acacia, and finished with natural lac resin. Their handmade paper greeting cards are created from local office waste by young adults in Rwanda who have been orphaned by disease or conflict. Ethiqana also offers a unique selection of jewelry and housewares that is handmade from Jaipur blue pottery or Khun handwoven fabric, eco-educational board games from Bioviva, and terracotta space heaters from Egloo. Through a partnership with Buy1Give1, Ethiqana donates a portion of every sale to a project related to the Sustainable Development Goals (SDGs). They are a member of Social Enterprise UK.