Blooh creates modern handcrafted jewelry, supports artisan livelihoods, and funds girls' education in Kenya. They work with artisan partners that are committed to transparency, fair labor practices, environmental stewardship, and circular design. Artisans set their own prices, receive 50 percent upfront payment and direct payment transfers, and are eligible for microgrants. Blooh follows a made-to-order model to minimize waste, prioritizes environmentally responsible materials like recycled brass and upcycled local horn, and uses compostable packaging materials. A portion of profits is used to keep girls in school, and the balance is reinvested towards their purpose.