Auromira Exports aims to improve the lives of rural youth and women from the villages surrounding Pondicherry by helping them become economically independent textile artisans. They specialize in manufacturing handwoven fabrics, clothing, and baby swaddles for international fair trade buyers. Auromira Exports is intentionally located in areas with limited employment opportunities. They are committed to transparency, accountability, and ethical practices to ensure fair wages, safe and healthy working conditions, gender equity, long-term trade relationships, and sustainable income for their workers. Auromira uses azo-free dyes, prioritizes Oeko-Tex certified, organic, and locally sourced materials, and minimizes waste through segregation, reuse, and recycling of carton boxes and fabric scraps. They are a member of Fair Trade Forum India and the World Fair Trade Organization (WFTO).