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Please review the below information before clicking New Application.

Good Market is a curated community of social enterprises, responsible businesses, voluntary initiatives, and changemakers. The application process is open to community members that have something to offer and meet the following criteria:

  • Prioritize people and the planet over short-term profit maximization

  • Have a purpose that includes social or environmental goals

  • Communicate about how they are good for people and planet

  • Meet Minimum Sector Standards. Learn More

  • Have a sustainability strategy that goes beyond a one-time project or event
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The following factors are NOT considered in the application process:

  • Size: The community includes everything from individual solopreneurs to large enterprises that operate in multiple countries

  • Registration: Specific legal registration is not required. Informal volunteer networks, unregistered startups, non-profit organizations, cooperatives, and companies are all welcome to apply.

  • Money: The sustainability strategy may be based on trade or service provision, or it may be based on membership fees, volunteer activities, bartering, or gift economy exchanges. Monetary transactions are not required.

It’s free to be Good Market Approved and always will be. Approved enterprises are able to add to the community marketplace.


Time Estimates

The application usually takes 20 to 40 minutes to complete. You can save a draft application and access it later from your account page. The review process generally takes less than 48 hours.

Answering Yes

When you answer Yes to a question, you are making a claim about your work. If the application is approved, these claims will be included in your public profile page. Make sure that the information is accurate. Making false claims could damage the reputation of your brand.

Answering No

Every enterprise is different. Use the form to share your purpose and your story. If a question doesn't apply, select No.

Future Changes

The application should be filled based on your current situation. Approved community members can edit their profile at any time. If you make changes or improvements in the future, you can update your information.

Sector

Before starting the application, learn more about the Minimum Sector Standards. Only choose the sector that best describes the core product or service you provide to customers. Most applicants only select 1 or 2 sectors. The sector you select will affect which questions you see in the application. If you select many sectors, you will get more questions.

Brand Name

Good Market approves by brand name, not by company. All products and services under a Good Market approved name must meet the minimum sector standards. If your company has products that don't meet Good Market standards but is developing a special product line for healthy or environmentally friendly products, those products must have a separate brand.

Additional Info

Many Good Market community members are working on creative, cutting-edge solutions to social and environmental issues. If you feel the application questions do not fully capture your activities, provide an answer under Other. There is also a space at the end of the application to include additional information.


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