Mavis by Herrera was started to reduce plastic pollution, empower women entrepreneurs and artisans, and support children in need. They specialize in designer handbags that are crafted from recycled plastic filament or natural fiber. Each upcycled bag contains 57 plastic bottles. Packaging is minimal and made from recycled cartons to reduce waste. Through their Retire a Mavis by Herrera Bag program, customers can return a bag at least a year after purchase for a discount on a new bag. The returned bags are either cleaned and donated to low income groups or remade into new bags. Mavis by Herrera provides flexible livelihood opportunities for single mothers and other women that are unable to pursue traditional employment due to family responsibilities. They pay above market rates and offer training programs to help artisans thrive in life and business. Mavis by Herrera donates a portion of all profits to Shoes for Stars, Breast Cancer Angels, and nonprofit organizations in the San Diego area.